Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals.
PR describes the actions a business takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other important stakeholders.
From old-school media placements to hospitality event planning, PR earns trust, establishes valuable relationships, and builds brand awareness, all while collaborating with content and social media marketing, but with lower costs than traditional advertising.
7 Basic Examples of PR Tactics (Including Some You Might Not Have Considered)
Companies sometimes see PR as a limited box of tactics without stepping outside the lines. However, by doing this, your opportunities and ability to connect with audiences will be limited. Here are some of my favourite tried and tested PR tactics to try.
Press releases are a tried-and-true, cost-effective media relations tool. Placements in news publications, blogs, websites, and magazines are viewed as trustworthy, and building trust is a key goal of marketing.
From small fundraisers or virtual conferences to corporate golf days, events are an effective way of growing your brand community, increasing brand awareness, and developing partnerships, which are all essential goals of public relations.
Affiliate Marketing & Partnerships
One way to grow your audience is to leverage someone else’s. Kill two birds with one stone and help promote another company while still marketing your own. Give a free gift or some form of advertisement for the company you are collaborating with and have them do the same. People will be more willing to pay attention to an advertisement if it is for a different company than the one they are currently shopping at. Also, you are doing a good deed helping out another fellow startup or small business. Give and you shall receive.
Work with a charity
Emotion plays a big part in marketing. There are many ways to do this including:
- A certain percentage of every sale goes to a specific charity.
- For every product that is purchased, donate the same amount of money to charity.
- Give your customers the chance to donate to charity through the checkout process.
Regardless of with option you use, partnering with a charity is a great way to spread more brand awareness, build your network and most importantly, do something good for the world!
Letters to the Editor
If building support for a cause or issue is part of your organisation’s goals, a letter to the editor of your local newspaper (or newspapers in areas you serve) can be highly effective. These can be written on behalf of your organisation, or by members advocating for your position.
Pop Up Shops and market stalls
Pop-up shops and market stalls aren’t just an effective way to capitalise on cheap retail space or seasonal shopping trends; they can also be an effective means of earning media coverage.
Good, old-fashioned print collateral still has tons of value. If you have a physical presence, leaving people with information they can take with them is a useful way of ensuring they come back.
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