An important aspect in any marketing plan is to understand what the goals or aims of the company are, what they want to get from a digital marketing campaign and then measure these goals by looking at each goals Key Performance Indicators (KPIs).
A Website Strategy is similar to a marketing plan for your online presence. It’s purpose is to outline the path you want to take and the goals and activities that will decide where you spend your resources.
Writing a SMART goal involves building a goal that covers precisely what, how and by when a goal will be accomplished as well as how you’ll know if you’ve been successful in achieving the goal. Using the SMART criteria ensures your objectives are attainable.